Buttons?

Well, I would like to add as one of my most hated things of 2011 is the social media buttons. Some sites like to add social media buttons when they have not paid any attention to what social media is. You know you have seen it. A company starts a Facebook account and after that does nothing to add to it.

How can you add a Twitter button and not have a complete Twitter account? Or how could you add a Facebook button and not know how to post on Facebook?! These are serious questions that some companies are facing. Could it be time to add a Social Media Expert to your company? I guess only you can figure out that question.

For example, I recently encountered a company that didn't know the difference between a group page and a face page. How can you effectively run a campaign on Facebook without understanding the difference between the two. More importantly, why would you spend time doing so? It could seem like a waste of efforts.

Well, I guess it is time to change focus. Till the next post...