The "M" Word

Oh, this is a word we all discuss almost every day. In many cases, without even noticing that is it brought up with chat about the lack of it, an abundance of it, or how we plan to get more. Do you have an idea of where I am going with this? It may not be an "industry term" associated with the world of design, but it impacts the very core of the business every single day.

Alright, only a few more seconds before I tell you... the word I am discussing in this blog is money. That's right, I said it! Money is not printed on a web page or discussed by a consumer when they see your landing page, yet it can dictate the level of work you get and the final result. Are those colors competing with each other and the placement of your text and images seem a little odd? Is the architecture and flow of your website a little off? Sure there may be a variety of other reasons, but in many cases it can also come down to the amount of money you spent.

If you need a few improvements, create a budget and move from there. You should be happy with the results.