The "F" Word

Well, I would like to discuss the "F" word, but it may not be the same word that is coming to mind. The word I would like to discuss today is function. Regardless of the type of design you currently have on your site (or the type of design you wish to have on your site) you have to ask yourself one thing... what is its function?

Function is the number one purpose of any site. Are you there to sell, share information, provide a service? Your key function should help to support what ever sales and marketing efforts you want to accomplish. As a business, it may come down to the function of each page on your website. Each individual page can offer a new service or function that all combined together provides a great environment for the consumer.

Function can dictate your design and how it is perceived by the consumer. Along with the many do's and don'ts we have covered in this blog, there are countless other tools and tricks of the trade that can be explored. A designer (regardless of his or her level of experience) should understand and execute basic design needs based on your company's function.