QR Codes

Alright, back to QR codes. First of all I think they are genius. Download an app, scan the code, and be transported to cyberspace. Originally many brands were simply using QR codes to drive you to their websites, but today those handy codes can take you to great deals, coupons, or interactive pages within a site. Comic Con is filled with QR codes. They are on posters, books, wristbands, temporary tattoos, and just about everywhere you can imagine.

QR codes are a great invention, but they are only as great as the site they take you to. Poor website design and other website flaws can ruin any and all benefits of the code. You may be able to get a consumer to scan it, but if the site you are promoting is horrible, why bother? Over the year we have covered a wide range of "bad elements" in the world of website design. Take note!

Before you jump to add QR codes to your promotional products you have to ask yourself if your website is the best it can be. And, answer that truthfully! Why promote a site that give your visitors a bad impression of you and your brand?